Niki Riga is a Social Media Strategist who started her career in content creation as a photographer and has expanded her skills into video editing, design, and storytelling. A lifelong chess player, she creates engaging digital content for global audiences. As Head of Social Media for FIDE from September 2023 to January 2025, she led follower growth of over 85% and generated over 700 million impressions and views. Niki is now the Social Media Manager for Norway Chess, where she combines creativity and strategy to help connect the chess world with wider audiences.